Gulf Air Group (GFG), Bahrain’s aviation group, and Amazon Web Services (AWS) have entered into a strategic collaboration in order to accelerate innovation across GFG’s aviation operations, leveraging the power of the AWS Cloud.
This collaboration will focus on key areas to transform the passenger experience and enhance operational efficiency. The collaboration was signed by Mohamed ElShanawany, Country Leader of AWS, and Gulf Air Group Chief Technology Officer, Ahmed Naeemi.
Gulf Air Group Chief Executive Officer, Jeffrey Goh said that this collaboration with AWS marks a significant step forward in our digital transformation journey.
“By combining AWS’s leading cloud capabilities with GFG’s aviation expertise, we are set to unlock new levels of innovation and deliver exceptional experiences for our passengers and stakeholders. This partnership will empower us to build a more responsive, robust, and customer-centric future for aviation,” the Chief Executive Officer of Gulf Air Group.
According to the statement, GFG and AWS will work closely together, sharing best practices and industry knowledge to address the unique challenges of the aviation sector. GFG will modernize its digital foundation across both airport and airline segments using AWS’s cloud services, driving improvements in operational efficiency and scalability.
Furthermore, GFG and AWS will explore the potential of Artificial Intelligence and Machine Learning (AI/ML) to focus on personalizing and enhancing the customer experience throughout their journey.
