Germany-based major micro-mobility provider TIER has officially launched its first fleet of e-bikes in the UAE, alongside the latest model ‘TIER 5’, in Ruwais to provide an alternative way of transportation to over 29,000 residents.
Ruwais is located 240km West of Abu Dhabi and has been developed by Abu Dhabi National Oil Company (ADNOC), as a city for people working for the oil company to live in.
The launch is in line with TIER’s strategic plan to provide micro-mobility solutions in all major cities and hubs across the Middle East, enabling a larger audience with the option of a sustainable method of transport, while reducing carbon emissions.
Amir Melad GM TIER – Middle East
“This is yet another milestone for TIER, as we are opening our 6th city across the Middle East and launching our first fleet of e-bikes in the UAE, allowing residents to travel longer distances using a sustainable transport method. The development of Ruwais city has rapidly progressed and through ADNOC’s commitment to improving the wellbeing and sustainability of the city, we are pleased to be involved by providing our services to residents ensuring they receive a world-class experience.”
According to the statement, “The launch has been made possible through TIER’s agreement with ADNOC, the leading energy provider that has set a 2030 Sustainability Agenda to protect the environment, with high-level goals to decrease greenhouse gas emissions by 25 percent.”
The TIER e-bike is currently present in several European countries including Germany, France, Norway, the Netherlands, Sweden, and Switzerland, and has just launched in Bahrain.
“Residents in Ruwais are also able to use the TIER e-scooters by using the same app as the e-bikes, finding an e-scooter on the virtual map, and unlocking it by scanning the QR code,” the company added.
