Social media giant, Facebook has introduced a very significant update to its app by introducing Feeds, a new tab that lets users easily see the most recent posts from their friends, pages and groups.
Users can curate a Favorites list of their friends and Pages and filter their content in this new tab. Facebook has also named the primary tab, Home. It is the starting point for connection, entertainment and discovery on the app.
The Feed is more like a chronological flow from the user’s connections and the other option includes algorithm-driven recommendations on anything that might interest them. The recommendations focus makes Facebook more similar to TikTok’s “For You” feed, where the booming video app’s algorithm aims to determine what people want to see, and show it to them.
Some people will see Feeds as a tab in their shortcut bar, on iOS, this bar is found at the bottom of the app, and on Android, it’s found at the top. The tabs in the shortcut bar change based on the parts of the app user is using the most. They can also personalize and pin a tab in their shortcut bar, making its placement permanent.
Early this year, the company revealed its first global decline in daily users on the platform, a worrying signal about its future. Meta is also working to re-orient itself after a string of controversies, including a whistleblower’s claims the company put profits before users’ safety.
In 2021, Meta announced that it is testing a number of new features that will allow users and companies to customize their Facebook News Feed experience.
