e& group, the global technology group based in UAE, has announced that its Egyptian arm, Etisalat by e& Egypt, and Mastercard have partnered to redefine digital experience and commerce for its e-wallet, Etisalat Cash, for customers across Egypt.
The wallet will enable secure payment experiences for millions in the country. Etisalat by e& Egypt will leverage Mastercard’s technology and digital assets to create innovative open payment solutions. Customers can also create an Etisalat Cash e-wallet on their mobile phones to facilitate a host of seamless digital transactions.
The partnership falls within the framework of Etisalat by e& Egypt’s strategy that puts customers at its core and views the provision of the latest and most secure services as one of its priorities. This strategic partnership is expected to make great strides in advancing the evolution of commerce in the local market.
Etisalat Cash wallet allows customers to issue a virtual card seamlessly and complete day-to-day payments with just one click, powered by Mastercard technology. Users can transfer money to and from any mobile number in Egypt from any telecom provider, shop online locally and internationally, pay bills, recharge their mobile credit, withdraw cash from ATMs, and complete merchant payments. The e-wallet can also be used to pay for government services and is available even to customers who do not have a bank account.
Amnah Ajmal Executive VP, Market Development EEMEA, Mastercard
“As a global pioneer in payment innovation and technology, Mastercard is enabling e& vision to digitize societies and transform consumer experience across multiple markets. Our partnership with Etisalat by e& Egypt will provide a seamless digital experience and foster greater adoption and usage of digital payments to further drive financial inclusion in the country.”
“Our new strategy, inspired by e&, focuses on integrating communication services with technology in a way that provides people with distinctive services and innovative solutions. Our latest cooperation with Mastercard as part of our long-standing strategic partnership represents a significant milestone in the execution of the group strategy,” said Mr. Ahmed Yehia, Etisalat by e& Egypt CCO.
As more people enter the financial mainstream, money management tools and solutions become even more critical to macroeconomic growth. Mastercard is creating a future where payments keep pace with the way one lives, works and does business, accelerated by the rapid transition to digital solutions and offerings.
This strategic partnership with Etisalat by e& Egypt supports Egypt’s digital transformation that will further drive financial inclusion across the country.
