The Emirates Nuclear Energy Company (ENEC) has launched a new brand identity that aims to reflect the company’s transformation as a strategic national player for clean energy security, with plans to become a leading global nuclear energy company.
The new brand identity follows ENEC’s transformation of the UAE power sector with a new source of clean, baseload electricity that has enhanced national energy security.
ENEC’s rebranding also aims to reflect its role as an investor, developer and generator of clean electricity on the global stage, focusing on growth, investment in new nuclear technologies, and partnerships with local and international high-tech companies.
ENEC aims to focus on realizing the full value of nuclear energy for the UAE through the co-generation of heat, steam, ammonia and hydrogen, and strategic clean energy partnerships, reinforcing the UAE’s position as a global hub for nuclear energy innovation.
The new brand identity seeks to introduce a cohesive and streamlined brand for ENEC, aligning with its mission to drive global decarbonization efforts. The identity also unifies the ENEC brand with its joint venture subsidiaries. Nawah Energy Company is now called ENEC Operations and Barakah One Company is called ENEC Commercial.
Mohamed Ibrahim Al Hammadi MD & CEO – ENEC
“The Barakah Nuclear Energy Plant is now contributing 25 percent of the UAE’s electricity needs, marking a significant milestone in the nation’s energy landscape. This achievement represents the largest single decarbonization effort in UAE history, directly reducing carbon emissions by 22.4 million tons annually. However, this is only the beginning. ENEC’s focus is on operational efficiency and expanding our record in nuclear energy deployment. To date, we have successfully built and brought online four reactors which now produce 40 TWh of clean electricity annually. These accomplishments demonstrate our ability to execute large-scale nuclear projects on schedule.”
“As we continue to increase the share of nuclear energy in the global energy mix, we are also driving innovation in advanced reactor technologies, with the goal of enhancing both efficiency and sustainability. Our commitment to operational excellence, continuous improvement, and the development of safe, reliable energy systems will support the UAE’s ambition to remain at the forefront of global energy transition efforts,” Al Hammadi added.
ENEC’s rebrand is taking place at a time of renewed support and strong momentum in the global nuclear industry, with many countries, banks and energy-intensive and heavy industry players recognizing the significant role nuclear energy can play in generating the abundant amount of secure electricity.
With global power demand set to double by 2050 and the power demand for data centers alone to equal the annual power demand of Japan by 2026, 25 nations and 14 banks have stated their support to triple global nuclear energy capacity by 2050.
