Emirates, the world’s largest international airline, has signed a Memorandum of Collaboration (MoC) with Malaysia Tourism Board to promote tourism and develop traffic into Malaysia from key markets across the airline’s network.
The MoC was signed during the 29th edition of the Arabian Travel Market (ATM), one of the largest live, travel, and tourism-focused events in the world.
Under the agreement, Emirates will develop initiatives to boost tourism to Malaysia, promoting it across its global network of over 130 destinations. The airline will also explore collaboration opportunities through organizing familiarization trips with key tourism and media profiles to the market, contributing to the revival of the travel and tourism sector.
Adnan Kazim CCO – Emirates
“Ever since our first flight to Malaysia in 1996, Emirates has remained committed to the market – not only in terms of providing good service to our customers but also growing the market’s potential through partnerships and other initiatives with Malaysian travel industry stakeholders. We are pleased to be signing this MoC with Malaysia Tourism Board today, which builds on the successful relationship we have with Malaysia, and underscores its significance as a key market in Emirates’ global network.”
Ms. Sri Hajah Nancy binti Shukri, Malaysian Minister of Tourism, Arts and Culture said that, “This collaboration will give a further boost to the tourism industry and strengthen economic ties between Malaysia and the UAE.”
“We hope Emirates will continue to work together with Tourism Malaysia to promote Malaysia as a unique travel destination, by highlighting different cities such as Kota Kinabalu and Penang. This collaboration also aims to attract international tourists from other markets such as Europe, America, and Africa via Emirates airlines network,” the Malaysian Minister added.
In 2016, Emirates signed a codeshare agreement with Malaysian Airlines, offering customers seamless connections, frequent flyer benefits, and a world-class travel experience across the globe. The agreement connects Malaysian Airlines’ passengers to destinations in Europe, Africa, the Middle East, and the Americas via Dubai, and Emirates’ passengers across Malaysia, Southeast Asia, and the select Asia Pacific destinations via Kuala Lumpur.
