Emirates NBD, a premier banking group in the Middle East, North Africa and Türkiye (MENAT) region, has teamed up with Rebound, a key player in advancing circularity through its pioneering digital solutions for recyclable materials and expert advisory services.
This partnership strengthens the bank’s commitment to fostering environmental awareness and sustainability among its employees, customers, and broader community. The initiative includes a series of workshops and webinars, aimed at boosting engagement and awareness.
As a part of the bank’s vision to minimize its environmental footprint, conserve resources and promote eco-friendly practices, Emirates NBD has implemented several initiatives across its offices, cementing its position as a key player in sustainable banking.
The bank is dedicated to improving waste management practices in its offices by enhancing segregation and boosting recycling rates. Additionally, it aims to raise awareness among employees and external stakeholders on materials complexities.
Vijay Bains Chief Sustainability Officer and Group Head of ESG – Emirates NBD
“As a socially responsible organisation, we are committed to taking meaningful steps to reduce our environmental footprint and pioneer a culture of sustainability. Over the past year alone we have made substantial progress, achieving several EGS milestones that underscore our commitment. Through our partnership with Rebound, we aspire to continue driving significant change by inspiring, educating and empowering our employees and stakeholders to join and support our sustainability journey. Sustainability is a shared responsibility, and we are delighted to collaborate with a like-minded partner such as Rebound to reinforce our commitment to fostering a greener and more sustainable future.”
The workshops and webinars conducted by Rebound will provide a thorough understanding of circular economy principles, highlighting the significance of adopting materials circularity and sustainable consumption, as well as best waste management and recycling practices.
The sessions will be a part of Emirates NBD’s efforts to equip employees and external stakeholders with knowledge, to empower them to take action and contribute to a circular economy and a sustainable future. Additionally, they will encourage them to actively participate in reducing and recycling, as well as fostering conscious consumption and eco-friendly behavior both at the office and in their homes.
Maryam AlMansoori, Founder and General Manager at Rebound, added that, “We are pleased to partner with Emirates NBD to drive awareness and action toward sustainable practices. Together, we are fostering a culture of responsibility and empowerment, equipping individuals with the tools and knowledge needed to embrace circularity and make a lasting impact on the environment.”
Rebound’s global mission is to keep materials out of the environment and within the economy, being part of the solution to reducing pollution. Rebound Solutions addresses the diverse facets of the pollution issue by providing expert advisory services to individuals, households, businesses, and governments to drive circular economy.
Furthermore, Rebound enables its stakeholders to unlock potential opportunities in embracing circularity and achieving waste landfill diversion, while creating economic incentives and values, through empowerment, knowledge sharing and actionable insights.
