Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region, has introduced a new banking proposition within its Priority Banking segment, to cater to its elite and affluent Priority Banking clientele.
The strategic launch of Emirates NBD’s new Signature by Priority Banking proposition is a direct response to the rise of the UAE as the new hub for the ultra-wealthy. The invite-only proposition aims to offer an enhanced banking experience that matches the specific needs and objectives of ultra-wealthy customers maintaining an average balance of $1.9 million across deposits and investments.
The bank’s strategy behind launching the new priority banking proposition is to provide its elite customers with increased value and an exceptional banking experience with a suite of distinctive tailored services, privileges and pricing benefits. Signature by Priority Banking clients will have access to the new Visa Infinite Debit card with superior benefits, coveted lifestyle-enriching features including a premium design with exclusive artwork by award-winning calligraphy artist and designer Mr. Wissam Shawkat.
Yousuf Saeed Mohd SVP Head Priority Banking & Retail Wealth Management Emirates NBD
“As the UAE fast emerges as the destination of choice for ultra-wealthy individuals from across the world, we see this as an opportunity to support the advanced banking needs of this segment. This has encouraged the launch of our new niche, highly personalized value proposition, Signature by Priority Banking, created taking into careful consideration the preferences, lifestyles and expectations of our elite and affluent Priority Banking customers.”
Signature customers will have access to a Senior Relationship Manager dedicated to understanding their personalized banking needs, as well as a dedicated Senior Wealth Advisor to offer rich, deep insights for investment and financial planning requirements. In addition, they will have access to a host of products and services including Emirates NBD’s in-house derivative trading system, Lombard lending, offshore asset placement, foreign exchange solutions and much more.
Beyond superior banking services, Signature by Priority Banking clients will also enjoy complimentary membership to the Quintessentially Lifestyle Concierge Service offering a comprehensive range of benefits including business and leisure travel itinerary management, priority reservations at restaurants around the world, dedicated personal shopping and fashion experts, on-demand charter hire and rental and much more
