UAE’s largest airline, Emirates has signed a Memorandum of Cooperation (MoC) with the Tourism Authority of Thailand (TAT) to promote tourism in the Southeast Asian country.
As part of the agreement, TAT and Emirates will explore joint initiatives and opportunities for cooperation which will boost each party’s marketing and promotional efforts to attract travelers to Thailand.
The MoC was signed by Mr. Orhan Abbas, Senior Vice President of Commercial Operations, Far East at Emirates and Mr. Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas).
Under the MoC, Emirates will develop initiatives to boost tourism to Thailand by showcasing it to customers across its global network. The airline will also engage in efforts to promote the country through its network of agents in key strategic markets in addition to collaborating on joint familiarisation trips designed to appeal to various customer segments.
Orhan Abbas SVP – Commercial Operations Far East – Emirates
“Emirates launched operations to Thailand more than 30 years ago, and its destinations are among the most popular in our Southeast Asian network, especially amongst holidaymakers from the US, Europe, and the Middle East. We are delighted to join hands with the Tourism Authority of Thailand to boost tourism to the country and build on the success achieved over the years, thanks to our long-standing relationship. We look forward to highlighting its diverse offerings to industry stakeholders and customers and helping them achieve their tourism targets, to support Thailand’s post-pandemic recovery.”
Thailand continues to be an important part of the Emirates network, which spans almost 130 destinations. Emirates’ services to Bangkok were launched in 1990 and, in 2012, its direct flights to the resort island of Phuket were established, proving to be a very popular holiday destination amongst its global customers.
Mr. Yuthasak Supasorn, TAT Governor, said, “This Memorandum of Cooperation will pave the way for strategic tourism collaboration efforts between TAT and Emirates. TAT will assist Emirates in developing airline passenger traffic from key strategy markets by supporting tour operators and travel agents in agreed target markets across the Emirates network with promotional giveaways, special promotional packages, incentives, and marketing spend.”
