The Emirates Association for Franchise Development (FAD) recently marked its 10th anniversary by unveiling a new board of directors and a refreshed corporate identity, now branded as Emirates Franchise.
This rebranding reflects the organization’s continued commitment to advancing the UAE’s commercial franchise sector and supporting regional entrepreneurship.
The announcement was made during the inaugural first edition of Abu Dhabi Business Week, hosted by ADCCI, in collaboration with the Abu Dhabi Department of Economic Development (ADDED) and the Abu Dhabi Investment Office (ADIO).
Emirates Franchise, the independent entity established by the Abu Dhabi Chamber of Commerce and Industry (ADCCI) in 2014, aims to continue delivering its vision to constantly enhance the local business ecosystem through expanding investment opportunities for entrepreneurs and small and medium-sized enterprises (SMEs) and improving its services to members.
According to the statement, these efforts align with the objectives of the UAE Centennial 2071 vision that aims to position the country as a global hub for investment, innovation, and entrepreneurship, leading to a diversified and sustainable economy.
Noor Al Tamimi, ADCCI’s Board member and Chairperson of the Emirates Franchise, said that, “The new board and identity for the Association is part of our ongoing efforts to create a sustainable and thriving business ecosystem in Abu Dhabi and the UAE. This enables entrepreneurs and ambitious business owners to adopt franchising as an effective tool for investment, growth, and expansion in today’s competitive business landscape.”
Under the new identity, the Association positions itself as a strategic partner and a key contributor to the success of the franchise sector, while creating sustainable investment opportunities.
Through fostering a supportive business environment, providing guidance for entrepreneurs, and strengthening partnerships with local and international entities, Emirates Franchise aims to empower the franchise sector, thereby enabling brand growth, innovation, and expansion. The Association is also focused on developing the capacity of brands to innovate, grow, and expand, ensuring they remain competitive and contribute to the UAE’s economic aspirations.
