Etisalat, which evolved as e&, has been named the most valuable UAE brand of the year 2022, topping the list across all categories in the Emirates by Kantar BrandZ, the world’s leading marketing data and analytics company.
e& received this recognition for its brand value for leading the UAE’s league table with a brand value of $11.84 billion, showing a value growth of 129 percent between 2020 and 2022.
Hatem Dowidar CEO – e&
“Being recognized as the leading Emirati brand and the most valuable brand in the UAE emphasizes our progressive outlook and aspirations in transforming Etisalat into e&, a global technology and investment conglomerate. This reflects the growth mindset that drives us to create a future-ready business model and meet the growing digital needs of our consumers and enterprise customers. Our relentless efforts to remain customer-centric and pushing the boundaries by investing in futuristic technologies and solutions to enhance the overall experience have contributed to reaching such a milestone.”
“We are also grateful to the UAE leadership, which has always been at the forefront of innovation in elevating the ICT sector in the country and staying future-focused to empower communities and enrich lives,” Mr. Dowidar added.
Etisalat Group changed its brand identity to e& on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by the Group’s main business pillars, as per the company.
Kantar’s annual local and global brand valuation rankings combine and analyze financial data with in-depth research into consumer opinion of brands. They identify the most valuable UAE and Saudi Arabia brands as well as provide the most definitive and robust ranking of consumer brands.
“The Kantar BrandZ study includes the opinions of over 30,000 consumers in the UAE and Saudi markets, looking at 695 brands in 53 categories,” as per the statement.
