Dubai-based leading hotel management company, Aleph Hospitality has signed an agreement with Medallia to improve the customer experiences across all of the group’s hotels in the Middle East and Africa (MEA) regions.
According to the company statement, Medallia’s feedback analysis platform for hotels provides AI-powered text analytics and data on the customer journey, allowing hotel teams to focus on the critical customer touchpoints and use these insights to further elevate the guest experience.
Bani Haddad Founder & MD Aleph Hospitality
“Whilst Medallia is not new to Aleph as the platform has been in place in several of our hotels, we believe now is the right time to move to a group-wide partnership to support the rapid growth of our hotel portfolio in the Middle East and Africa. Through the extensive functionality and reporting available in Medallia Go, we will be able to further advance our understanding of the group’s performance with the ability to continually refine the hotel guest journey and further strengthen the service delivery and quality for our owners.”
Last year, Aleph Hospitality launched its Innovation Lab, which is designed to help drive innovation in travel, tourism, and hospitality as the industry recovers post-pandemic.
Aleph Hospitality
Aleph Hospitality is a pioneering third-party hotel management company, specializing in the operation of internationally recognized hotel brands across the Middle East and Africa. The company offers regional hotel owners unrivaled access to the international expertise and local know-how required to maximize the success of their assets.
Medallia
US-based Medallia is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees, and citizens.
