Dubai Media has signed a memorandum of understanding with NEP Group, the leading media services provider supporting premier broadcasters and content creators worldwide, to enhance cooperation and exchange expertise in various media services fields.
This move comes as part of the efforts made by Dubai Media to support its logistical and technical capabilities and to develop the media content industry it offers through its TV and digital channels, aligning with its goal to be closer to the audience.
The memorandum of understanding aims to strengthen cooperative relations between the two parties. The goal is to leverage the digital tools, technology, and human resources provided by the group to support Dubai Media’s external broadcast operations within and outside the UAE.
Further, this will enhance the institution’s production and operational capacities, highlighting its capabilities in covering events with high quality. Additionally, the memorandum allows Dubai Media to benefit from NEP’s future center and global connectivity with the group’s facilities.
Saleh Lootah, Deputy CEO of Technical Support at Dubai Media, said that, “The memorandum of understanding provides an opportunity to develop our TV and radio broadcasting operations and expand their global reach, reflecting Dubai Media’s status as one of the largest and most prominent media institutions in the UAE and the region.”
Saeed Izadi, President of NEP Singapore, India, and Middle East, stated that, “This partnership will support Dubai Media and enable its teams to utilize the very best broadcast technology and develop its expertise in covering external events and activities, delivering premier content to its audiences both inside and outside the UAE.”
