The Dubai Press Club (DPC) has introduced ‘Dubai Content Creators Programme’, a media training initiative focused on providing emerging talent and content creators with advanced skills to create impactful digital content.
The program includes a series of phases. Each phase is set to deliver specialized media training across various fields such as economy, culture, sports, and society. Individuals seeking to enhance their media skills can benefit from this community of professionals driving the digital transformation of the media industry.
As part of the first phase, DPC will launch the ‘Economic Content Creators Programme’ in partnership with the UAE Ministry of Economy and leading financial media organizations. This phase will offer training to emerging media talent, elevating their economic literacy within the rapidly-evolving digital landscape.
Abdulla bin Touq Al Marri UAE Minister of Economy
“The collaboration with Dubai Press Club aligns with the Ministry of Economy’s vision on the importance of continued dialogue and building fruitful partnerships with media and press institutions in the country. They are our partners in effectively highlighting the UAE’s business environment and investment opportunities, as well as bringing the world’s attention to the economic transformation and developments taking place in the country. The ‘Economic Content Creators Programme’ enhances the competitiveness of business media by providing an advanced platform for training content creators and journalists and familiarizing them with the best experiences and practices in this field, enabling them to analyze economic events more thoroughly.”
Mona Al Marri, President of the Dubai Press Club, highlighted that the program highlights Dubai’s commitment to enhancing the development of the region’s media and strengthening the skillsets of emerging media talent and content creators.
“The ‘Economic Content Creators Programme’ aligns with the fast-paced advancements in the media industry, providing participants with innovative tools to effectively engage audiences across the Arab world,” Her Excellency added.
The program’s partners include CNBC Arabia, Dubai Media, blinx, Murdoch University, American University in Dubai, Edraak Media Academy, Artificial Intelligence Journalism for Research and Forecasting, and Argaam.
Maryam Al Mulla, Acting Director of Dubai Press Club, stated that, “The program addresses the challenges that specialized content creators encounter in key sectors across the Arab world. Developed in partnership with the UAE Ministry of Economy, the program is tailored for emerging media talent and content creators specializing in economy and seeks to equip them to produce high-quality content that incorporates the latest technological innovations in the industry.”
The key focus of the program includes developing storytelling and creative writing skills, which focus on helping participants to build engaging narratives to captivate audiences. Participants will learn strategies for designing content to boost audience engagement across various platforms.
Additionally, the program covers multimedia design and production skills. Participants will be trained in the creative use of infographics to clarify information and enhance the quality of content.
Furthermore, the program encourages collaboration between local and international content creators, thereby this landmark initiative is set to elevate Dubai’s position as a global hub for media innovation.
