One of the largest entertainment, dining & fashion malls in Qatar, Doha Festival City has received three prestigious accolades at the 2021 World Marketing Congress Awards.
Doha Festival City has secured ‘Best Digital Integrated Campaign for Festival Fashion TV (FFTV)’, ‘Best Strategic PR campaign for Mother’s day 2021’, and the ‘Best Multichannel Integrated Campaign for Festival City Raffle Draw’ accolades.
Doha Festival City was recognized for its digital channel FFTV, which features a host of renowned fashion personalities in a challenge to choose their outfit from an infinite number of brands available at the mall. The channel has attracted more than 10 million views since its launch.
The mall secured the ‘Best Strategic PR campaign for Mother’s day 2021’ title for the high number of international coverage received and its excellence in offering mall visitors a uniquely engaging experience to celebrate Mother’s Day, with a special tribute art piece designed by celebrity event designer, Adam Afara.
Further, Doha Festival City was recognized for its unique community-led activations including its one-of-a-kind raffle draw ‘Spend & Win’ by collaborating with the Qatar National Tourism Council.
Robert Hall General Manager Doha Festival City
“We are honored to receive such valuable industry awards across 3 categories. Since its inception, Festival City continuously aimed to offer Qatar’s community the most engaging experience and memorable moments, and we are proud of being recognized by the World Marketing Congress for our exceptional achievements, as well as the innovation in our marketing approach.”
The World Marketing Congress Awards was conducted in collaboration with CMO Asia and the World Brand Congress, and it is the single largest gathering of best marketers behind some of the most successful and sought-after brands across the globe.
The awards are designed to recognize exceptional work done by the marketing community to take their brands into the digital era. The accoldes recognize and reward leaders of the industry for their outstanding achievements and innovative marketing approach.
