Dubai Multi Commodities Centre (DMCC) has signed a Memorandum of Understanding (MoU) with Fresh Water Norway in order to explore expanding the water supply chain and bolster water security in the region.
The collaboration intends to support Fresh Water Norway’s UAE foothold and expand its water supply chain through the region.
DMCC said in a press statement that the collaboration could see a staggering 1 billion liters of pure natural drinking water flow through Dubai every year, over a period of 50 years.
“The MoU is viewed as a core strategic collaboration for both parties. Fresh Water Norway will be able to avail in immediate terms of DMCC’s world-class services, global connections and network across supply chains, and unrivaled ability to drive trade flows through Dubai,” as per the statement.
Ahmed Bin Sulayem Executive Chairman & CEO DMCC
“DMCC is very proud to partner with Fresh Water Norway. This is a critical time for our planet and more needs to be done urgently to deal with major environmental and social challenges such as global water insecurity and high-water stress facing countries as well as the plastic crisis in our oceans. Fresh Water’s unique access to 1 billion liters of pure natural drinking water a year, combined with DMCC’s unrivaled trade infrastructure and connectivity, provides a significant opportunity to address the imminent global challenge in the long term. The launch of a dedicated DMCC water center in Dubai will not only bring the conversation of water to the forefront but also attract the sector’s leading companies to create a global center for innovation, sustainable best practices, knowledge, and education while ensuring that the world’s most transported commodity has the ability to reach water distressed areas.”
Mr. Alf Andersen, Chairman of Fresh Water Norway, commented that, “At Fresh Water Norway, we are ready to export natural Norwegian drinking water to the Region in collaboration with DMCC.”
“Whether exported in bulk for emergency water supply and storage, or ready-made for market consumption in fully recyclable packaging, we are confident Fresh Water Norway’s presence in Dubai and the Region will enhance access to pure natural drinking water, and significantly reduce the use of plastics,” Mr. Andersen added.
