Dubai Department of Economy and Tourism (DET) has signed a strategic Memorandum of Understanding (MoU) with Hilton, a global hospitality leader.
The new phase of their ongoing partnership falls in line with the objectives of the Dubai Economic Agenda, D33, aiming to reinforce Dubai’s position as a leading global city for business and leisure. This highlights the commitment of DET and Hilton to drive growth across the tourism sector by creating outstanding experiences for visitors.
The MoU will center on joint marketing initiatives, including through advertising campaigns and social media, actively promoting Dubai as a key destination. They will also launch tourism products that highlight the city’s unique attractions, integrating these experiences into seasonal packages to equip visitors with authentic insights into the city.
Furthermore, there will be opportunities to incorporate Dubai experiences into the Hilton Honors loyalty program, which has over 195 million members globally.
Under the agreement, Hilton will leverage DET’s training and capacity building, offered through its Dubai College of Tourism, to upskill team member in areas such as customer service and cultural awareness. This ensures the delivery of top-tier services to visitors.
The MoU, took place at DET’s headquarters, was signed by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Guy Hutchinson, President, Middle East & Africa at Hilton.
His Excellency Issam Kazim CEO – Dubai Corporation for Tourism and Commerce Marketing (DCTCM)
“Hilton has been a key part of Dubai’s tourism growth story over recent decades, contributing to the world-class hospitality offering the city has built a reputation for. As we take our collaborative partnership to the next level, this MoU will allow us to share our respective expertise and reach, further elevating the destination both in terms of global visibility, and in the quality of services offered in Dubai itself.”
Guy Hutchinson, President, MEA at Hilton, stated that, “Dubai continues to solidify its position as a leading global destination and this strategic partnership with the Dubai Department of Economy and Tourism (DET) works to further this vision as we bring more than 105 years of industry expertise towards our shared goal of making the emirate synonymous with hospitality excellence.”
Hutchinson also highlighted Hilton’s longstanding relationship with DET and its commitment to supporting Dubai’s remarkable initiatives that pave the way for world-class experiences for visitors from around the world.
“Our partnership is also in line with the culture of collaboration across the public and private sectors, driven by our city’s visionary leadership under His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that continues to be at the heart of Dubai’s wider economic success. Through the promotion of Dubai experiences via Hilton Honors and other channels, more potential visitors globally are poised to discover Dubai, while the high standards of service offered through touchpoints in the city, including Hilton hotels, will contribute to increased advocacy and repeat visitation,” added Issam Kazim.
