Dara, the innovative serviced apartment brand by Nuzul Shada Hospitality, a subsidiary of Dur Hospitality, has entered into a strategic partnership with Matbakhi, a pioneering hotel-based cloud kitchen company, in order to revolutionize the culinary and hospitality experience of their properties.
This collaboration will see Dara engage Matbakhi’s end-to-end F&B services to serve its guests across different services while expanding the innovative culinary experience to external customers through popular food delivery platforms.
The agreement also sets the stage for the potential expansion of the Matbakhi-Dara Hotel collaboration throughout Saudi Arabia, as per the statement.
Ms. Reem Garrash, Managing Member of Nuzul Shada Hospitality, commented that, “We are thrilled to partner with an innovative F&B operator like Matbakhi. This collaboration serves Dara’s promise to deliver a unique and exclusive stay tailored to the evolving needs of modern-day travelers.”
“We believe that the integration of Matbakhi’s cloud kitchen capabilities into Dara properties will elevate our guest experience with high-value offerings that enhance the family-like contemporary stay experience,” Ms. Garrash added.
The partnership between Dara and Matbakhi is poised to reshape the hospitality landscape in Saudi Arabia, setting a new benchmark for hotel dining experiences and embracing the latest trends in food technology and delivery.
“We are honored to partner with Dara and Dur Hospitality, one of the leading players in the Saudi hospitality sector. This collaboration marks a significant milestone for Matbakhi as we continue to expand our footprint and bring our unique hotel-based cloud kitchen concept to more guests across the Kingdom,” commented Mr. Joe Frem, Co-Founder and CEO of Matbakhi.
