Dubai-based Creators HQ, the first global center of its kind, has partnered with Meta to launch the ‘Creators for Purpose’ program.
The initiative is designed to support and empower creators in the region to produce and share impactful, high-value content that promotes positivity within communities on Instagram and Facebook.
This strategic partnership reflects the UAE’s ongoing efforts to amplify the positive impact of digital media content on societal development, further solidifying the country’s growing reputation as a hub for the creative economy and content creation.
Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta stated that, “This strategic partnership with Creators HQ in Dubai is pivotal as it aligns with our shared mission to support and promote content that fosters positive societal growth. Our goal is to empower creative content creators who produce meaningful, original, and innovative material, providing them with the tools to reach broader audiences, sustain their efforts, and showcase their exceptional contributions. This program will also enhance their knowledge of best practices and tools to achieve success and impact.”
Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, noted that, “Our primary objective is to establish a robust content industry in the region that serves positive societal goals. Through our strategic partnership at Creators HQ with Meta, we aim to empower this sector to achieve meaningful objectives, from enhancing creators’ capabilities to expanding their reach and audience base.”
“This program, alongside other strategic partnerships, highlights the anticipated transformative impact of Creators HQ in shaping the future of content creation. It highlights the shift from traditional media to digital platforms, which now drive societal narratives and values, shaping the future and prosperity of communities worldwide,” AlHammadi added.
According to the statement, Meta selected the UAE for the program’s launch, in collaboration with Creators HQ, due to the nation’s leadership in shaping the future of digital media and content creation. The UAE’s dynamic environment fosters innovation and supports influencers and creators through its inclusive culture and a population of over 195 nationalities living in remarkable harmony.
