Chalhoub Group has launched the second cohort of the Fashion Lab, powered by The Greenhouse, the Group’s bold space for innovation and entrepreneurship, in collaboration with the Saudi100 program.
This initiative is part of Chalhoub Group’s continued commitment to supporting the Kingdom’s Vision 2030 while fostering local talent and innovation within the Saudi fashion industry.
The Fashion Lab aims to nurture the growth of local fashion brands by offering participants an intensive six-month incubator program. The curriculum is designed to equip participants with the necessary knowledge and skills in fashion business fundamentals, commercialization, and entrepreneurship.
Joaquin Mencia, Chief Innovation Officer at Chalhoub Group, commented that, “The Fashion Lab is yet another testament to Chalhoub Group’s unwavering commitment to fostering innovation and excellence in the Saudi fashion scene. After the great success of the first cohort of the Fashion Lab, we are launching Cohort 2 with double the efforts and expanding our perks for the next batch of Saudi fashion brands.”
“With the exciting addition of The Greenhouse’s newly opened location in Riyadh, we are well-prepared to host Cohort 2 in a dynamic environment designed to nurture creativity and innovation. We are committed to providing an unparalleled experience that will empower the next generation of Saudi fashion brands to thrive and reach new heights,” Mencia added.
According to the statement, this year’s cohort will offer ten Saudi brands a unique chance to gain mentorship and guidance from prestigious partners such as Boltable Studios, Instagram, and Snap. Further, the applications are open for Saudi Arabian fashion brands specializing in ready-to-wear, accessories, handbags, and jewelry.
