Century Financial, the region’s leading investment services firm, has entered into a memorandum of understanding (MoU) with the Abu Dhabi School of Management (ADSM) in order to accelerate financial freedom initiatives across the UAE.
The partnership aims to enhance financial literacy and independence for blue-collar workers, with a clear roadmap set to create sustainable and impactful initiatives throughout the UAE.
Mapping newer emirates, Century Financials’ flagship campaign expanded from Dubai to Abu Dhabi highlighting financial literacy as an essential life skill. With a renewed focus on ‘field staff’ as a term for blue-collar workers, the campaign aims to empower individuals by streamlining pathways to economic goals and long-term stability.
Sameera Fernandes, Chief Sustainability Officer and Board Member of Century Financial, said that, “The ‘Financial Freedom for All’ campaign goes beyond promoting financial literacy—it aims to equip field staff with the resources needed to reach their personal and professional goals. Through partnerships with industry leaders, academic institutions, and government bodies, we are fostering a sustainable ecosystem for growth and lasting impact.”
Ms. Fernandes further added that “the enthusiasm from companies across the UAE underscores a growing awareness of this essential issue, and we are optimistic that, together, we can drive meaningful, lasting change.”
The recent engagement program marked an important milestone for the initiative, featuring quarterly thought leadership sessions, collaborative forums, and knowledge-sharing workshops across Dubai and Abu Dhabi. Century Financial plans to expand the campaign’s reach to Ras Al Khaimah in 2025, continuing its mission to uplift and educate labor communities across the UAE, as per the reports.
Dr. Tayeb Kamali, Chairman of the Board of Abu Dhabi School of Management, emphasized that, “Our partnership with Century Financial is designed to deliver three main benefits to the working class: firstly, it will enhance financial literacy and independence among workers; secondly, it will strengthen social inclusion by creating a more equitable environment; and thirdly, it will contribute to overall economic resilience by empowering individuals to make informed financial decisions.”
