Bupa Arabia for Cooperative Insurance has launched an innovative service, the first of its kind in Saudi Arabia, allowing employees covered under the company’s client insurance policies to easily upgrade their maternity coverage and select hospital room types through the Bupa Arabia mobile app.
The service intends to enable employees to manage their insurance coverage to better suit their needs and preferences, including room type, within one minute via the Bupa Arabia app, without the need to contact the insurance company or visit any of its branches. This provides customers with convenience and the necessary healthcare during critical moments in their lives.
The new benefit upgrade product from Bupa Arabia responds to the needs of a specific segment of customers who desire more flexibility and control over their insurance coverage, especially concerning hospital room types.
Further, it also reinforces Bupa Arabia’s leading position in the health insurance sector in Saudi Arabia and its commitment to offering innovative insurance solutions that meet evolving customer needs.
Commenting on the launch of the new service, AlShereef Hamideddin, Sr. Executive Director of Marketing and Customer Experience Design at Bupa Arabia, said that, “We are pleased at Bupa Arabia to launch the health insurance benefits upgrade service, which is an important step in our commitment to providing innovative and comprehensive health insurance solutions that meet the needs of various customer segments, especially employees wishing to change their insurance coverage.”
The Bupa Arabia health insurance app is a comprehensive digital platform that enables users to manage their health needs easily and effectively. It offers a wide range of services, including verifying and managing insurance coverage, submitting and tracking claims, managing medical approvals, searching for service providers, booking appointments, communicating with customer service, managing electronic medical files, and more.
According to the statement, this helps customers focus on their health and well-being by providing an easy-to-use digital experience that meets their diverse needs.
