Bahrain-based Batelco, part of the Beyon Group, has signed a Memorandum of Understanding (MoU) with Ericsson, a world leader in communications technology, in order to expand its sustainability initiatives and circular economy practices.
As part of the collaboration, both Batelco and Ericsson will work together on introducing programs that support sustainability initiatives. In addition, Batelco will have access to Ericsson’s vast expertise and global practices pertaining to sustainability and environmental impact.
One notable aspect is the ‘Ericsson Product Take-Back Program’, which addresses the issue of e-waste and aims to reduce environmental impacts with the highest international industry standards. The program focuses on product optimization and extending their life cycle through recycling materials, thereby minimizing, or eliminating e-waste while also ensuring proper recycling and safe disposal of the discarded products.
Shaikh Bader bin Rashid Al Khalifa Chief Communications & Sustainability Officer Beyon
“We are excited to embark on this collaboration and work closely with Batelco’s technology partner, Ericsson, who brings a wealth of experience in strategies to minimize and optimize waste as well as recycling of materials. At Beyon and Batelco we recognize the need to integrate sustainable practices into our operations and by joining forces with Ericsson, we aim to leverage their expertise to enhance our sustainability initiatives and further our goals of minimizing our environmental footprint. We are also committed to align our efforts with the Kingdom of Bahrain’s vision to achieving the sustainable development goals of 2030 and to reduce emissions by 30 percent in 2035. We believe that by being conscious of how we run our business and by integrating sustainable practices into our operations, we can achieve our environmental goals.”
The collaboration aims to support Batelco’s aspiration of having greener networks and achieving net zero emissions, as well as implement circular economy practices such as offering responsible ways to recycle discarded electronic devices.
Mr. Nicolas Blixell, Vice President and Head of Gulf Council Countries at Ericsson Middle East and Africa, said that, “As a global leader in implementing sustainable practices across our operations, Ericsson is proud to collaborate with its partners to benefit from its expertise and energy-efficient technologies.”
“We have the pleasure to collaborate with Batelco on these ambitious goals, and we are confident that together we will provide limitless connectivity that improves lives, redefines business, and pioneers a sustainable future in the Kingdom of Bahrain in line with Bahrain Vision 2030,” Mr. Blixell added.
