Bahrain’s fast-growing digital mobile-only bank ila Bank has launched a unique credit card with special advantages, incentives, and offers delivered through a wholly digital user experience via its banking app.
In response to the lifestyle needs and spending behaviors of all user segments, ila’s unique credit card comes in two forms and they are ‘ila Blue’ and ‘ila Switch’.
According to the bank, the ‘ila Blue’ caters to customers looking for more value, rewards, and discounts, as well as offers 1 percent cash back on all transactions up to $264 (BD100) per month, while the ‘ila Switch’ targets those looking to transfer their outstanding credit card balance to ila, in order to take advantage of its unique offers, rewards, and discounts.
Furthermore, ila users can complete the whole credit card application procedure and track their application status using the ila banking app, without the need for paper bank statements or signatures.
Upon receiving an ila credit card, users will have full control of their credit card experience, including the ability to set their pins, track their spend and automate payments through the ila banking app, as per the reports.
Nada Tarada Head – Business & Customer ila Bank
“We are thrilled to bring to the market versatile Credit Cards like no other, customized to transform the lifestyles of today’s experience-centric generation. We carefully listened to and assessed our customers’ needs, wants and spending behaviors to create an unmatched credit card offering, giving users greater convenience, absolute transparency, full in-app control, and a world of exciting benefits and rewards. The ‘ila Blue’ and ‘ila Switch’ are the first of our Credit Card product suite, and we will soon bring to market additional credit card products as we continue to evolve alongside our customers.”
Mr. Mohamed Al Qassab, Head of Digital Experience at ila Bank said, “Our users and their experience are the focus of everything we do at ila Bank. After collecting customer feedback throughout our digital touchpoints and in-person focus groups, we determined what an ideal credit card experience would look like for them. So, we leveraged the latest technologies to not only digitize the entire user journey but address our customers’ pain points.”
“Through ila’s digital lens, we have reimagined the classic credit card product to enable users to better manage their spending, automate their monthly payments, and personalize their credit card experience to their liking, ultimately benefiting their credit history and creating the ideal experience,” Mr. Al Qassab concluded.
