Baheej Tourism Development Company, a joint venture between ASFAR (the Saudi tourism investment company owned by PIF) and the Tamimi-AWN Alliance, has announced the development of the waterfront area of the Royal Commission at Yanbu.
Their first project in Yanbu will cover 85,000 square meters and feature three iconic leisure assets, a Beach Escape, a Tourist Activation Center, and a Lifestyle Hotel.
Further, the project will include a fourth component to be announced at a later stage. Each of these components will provide rich and comprehensive experiences, as well as sustainable tourism offerings.
According to the statement, “Visitors will soon be invited to explore the ancient city of Yanbu, rooted in a rich history dating back to the 16th century, and boasting a distinct identity defined by its architectural marvels and sandy beaches.”
Baheej envisions Yanbu as an iconic destination showcasing Saudi Arabia’s rich culture, history, and natural wonders, offering one-of-a-kind inspiring experiences to visitors.
CEO of Baheej Nora Al Tamimi said that, “We believe that destinations are not just built but discovered, and Baheej’s commitment lies in uncovering Saudi Arabia’s hidden gems. Our strategic collaborations aim to curate unparalleled experiences that showcase Saudi Arabia’s rich culture, history, and natural wonders. Yanbu City’s contemporary infrastructure, captivating environment, and attractive coastal landscapes make it an exceptional gateway to the Red Sea Riviera. We anticipate the complete unveiling of our destination and its components by the end of 2027.”
The launch of Baheej’s project in Yanbu City aligns with Saudi Vision 2030’s targets, aiming to foster a prosperous economy and vibrant society. As a diversified developer and destination management company, Baheej aims to craft accessible tourism experiences meeting international standards while remaining contextual and sustainable.
As per the reports, these initiatives are part of a broader strategy to transform Saudi towns into thriving, sustainable destinations. Baheej’s commitment to reshaping urban spaces extends to announcing additional projects in other cities by year-end, underscoring its strategic vision for reshaping and revitalizing urban spaces across the region.
