The Abu Dhabi Endowments and Minors’ Funds Management Authority (Awqaf Abu Dhabi) has launched Eid Al Adha campaign, “Baytak Fel Jannah”, which aims to raise funds for the construction and maintenance of mosques in the Emirate of Abu Dhabi.
The “Baytak Fel Jannah” campaign focuses on facilitating the donation process for citizens and residents of Abu Dhabi by providing the latest digital payment technologies with a dedicated platform for collecting donations.
The campaign involves the use of signage and cards with QR codes distributed to various mosques in Abu Dhabi, as well as a promotional campaign on Awqaf Abu Dhabi’s social media platforms.
Worshippers can scan the QR code via their smartphones to access the online payment platform and choose a donation amount and payment method, finishing the process in a few seconds.
The launch of the “Baytak Fel Jannah” campaign comes in line with the Abu Dhabi Government’s strategy to accelerate digital transformation and leverage technological advancements to enhance transparency and security in the fundraising process.
The strategy also aims to provide easy-to-use methods for donors and save time and effort in the process. This digital transformation would enable access to a wider audience and provide flexibility in payment options and methods.
“Baytak Fel Jannah”, in its first phase, will cover approximately 50 mosques across various areas of Abu Dhabi, out of a total of 400 mosques. The campaign is aimed at promoting participation by a wider range of community members to support mosque construction and maintenance. To this end, Awqaf Abu Dhabi seeks to provide the best sustainable means to facilitate the donation process using modern technology, away from the traditional donation boxes.
