Mehrdad Jahanmiri, CEO of POWER SENSE WHOLESALERS and ALI IRANIAN TEJARAT, has established himself as a key figure in the development of the automatic door industry in West Asia.
With the largest automatic door distribution network in the region, Jahanmiri recently shared his insights into the industry’s evolution and the exciting opportunities arising from technological advancements, particularly in the realm of smart building solutions.
A Shifting Paradigm: From Luxury to Necessity
Reflecting on the dramatic changes in the industry over the past two decades, Jahanmiri highlights how automatic doors have transformed from a luxury feature to an essential element of both public and private infrastructure. “In the past, about 15 or 20 years ago, automatic doors were considered special and luxury items, often found only in high-end buildings and public spaces. Today, they are an indispensable part of any modern building, whether it’s a shopping mall, hospital, office, or airport,” says Jahanmiri. His companies, which started operations 12 years ago, have seen this fundamental shift in perception and demand firsthand.
The rapid adoption of automatic doors can be attributed to their ability to offer enhanced accessibility, convenience, and security, especially in high-traffic areas. Additionally, the growing emphasis on energy efficiency and sustainability in building design has made automated systems even more attractive. “Automatic doors contribute to reducing energy consumption by ensuring that doors close immediately after use, which helps maintain the temperature and reduce energy waste,” he explains.
Expanding Global Market
The automatic door industry is experiencing robust growth globally. Currently valued at $22 billion annually, the market is projected to surpass $40 billion by 2033, driven by increasing demand for smart building solutions and automated systems in both residential and commercial sectors. The increasing focus on safety, energy efficiency, and accessibility has made automatic doors a critical part of modern architecture, further accelerating market growth.
Europe, particularly Germany and Italy, remains at the forefront of technological innovation in the automatic door industry. These countries are home to some of the most advanced manufacturing processes and cutting-edge design solutions for automatic doors. As Jahanmiri points out, European manufacturers have consistently set the benchmark for quality and innovation in the sector.
Meanwhile, China has emerged as a dominant force in global production, thanks to its massive industrial capacity and cost-effective manufacturing model. The country’s manufacturing prowess, coupled with an expanding domestic market, has made China a key player in both the production and distribution of automatic doors. However, Jahanmiri notes that despite the United States’ vast technological resources and large consumer base, it has yet to establish itself as a major manufacturing hub in the automatic door market. “It is surprising that, despite its technological advancements and extensive market size, the United States has not played a significant role in the production and distribution of automatic doors,” he remarks.
The Rise of Smart Integration
Looking ahead, Jahanmiri emphasizes that the future of the automatic door industry lies in smart integration. “The next frontier for automatic doors is their integration with intelligent building systems. With the rise of smart technologies and IoT (Internet of Things), automatic doors will become an integral part of smart buildings, contributing to seamless access control, security, and energy management,” he says.
Key Highlights
The global automatic door market is expected to nearly double by 2033, driven by smart technology adoption
Europe leads in innovation, while China dominates manufacturing
The U.S. lags behind in production despite its technological capabilities
Smart integration offers vast investment opportunities in the building automation sector
Conclusion
As automation and intelligent technologies reshape industries, the automatic door sector is positioned as a cornerstone of the smart infrastructure revolution. Companies like Ali Iranian Trade and Power Sense are not only driving this transformation but also setting the stage for a future where technology seamlessly integrates with daily life.
The question now is not whether the automatic door industry will grow but how quickly businesses and governments will adapt to harness its full potential. For those ready to invest in the smart technologies of tomorrow, the time to act is now.
