Apple, the tech giant, is releasing all-new series and films captured in Apple Immersive Video that will debut exclusively on Apple Vision Pro.
Apple Immersive Video is a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the centre of the action.
Boundless, a new series that invites viewers to experience once-in-a-lifetime trips from wherever they are, premiered at 6 p.m. PT today on July 18, with “Hot Air Balloons.” The next instalment of Wild Life, the nature documentary series that brings viewers up close to some of the most charismatic creatures on the planet, and Elevated, an aerial travel series that whisks viewers around iconic vistas from staggering heights, will launch this fall.
Later this year, users could enjoy special performances featuring the world’s biggest artists, starting with an immersive experience from The Weeknd; the first scripted Apple Immersive short film, Submerged, written and directed by Academy Award winner Edward Berger; a behind-the-scenes and on-the-court view of the 2024 NBA All-Star Weekend; and Big-Wave Surfing, the first instalment of a new sports series with Red Bull.
Tor Myhren VP – Marketing Communications, Apple
“Apple Immersive Video is a groundbreaking leap forward for storytelling, offering Apple Vision Pro users remarkable experiences with an unparalleled sense of realism and immersion.”
“From soaring over volcanoes in Hawaii and surfing huge waves in Tahiti, to enjoying performances by the world’s biggest artists and athletes from all-new perspectives, Apple Immersive Video revolutionises the way people experience places, stories, sports, and more by making viewers feel like they’re truly there. It’s the next generation of visual storytelling, and we’re excited to bring it to more people around the world,” Myhren added.
