Apparel Group has opened its 100th Crocs store in the Gulf Cooperation Council (GCC) region, in a move to expand its presence and commitment to capturing a larger market share in the Middle East, reflecting a strategic focus on regional growth and customer engagement.
Apparel Group now boasts a total of 100 Crocs outlets across the Gulf, reinforcing its commitment to bringing leading international brands closer to its customers. With this milestone, Crocs now operates stores in six GCC countries: the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain.
The longstanding partnership between Apparel Group and Crocs has yielded numerous achievements, showcasing the success and vibrancy of their collaboration across the GCC, including the recent expansion into the Kuwait market.
Crocs’ 100-store footprint serves as a testament to this dynamic alliance, which has consistently driven growth in the region. By strategically collaborating with local brand ambassadors, Crocs has not only solidified its market position but also underscored Apparel Group’s capability to foster innovation and ensure relevance.
Neeraj Teckchandani CEO – Apparel Group
“We are delighted to celebrate the opening of our 100th Crocs store in the GCC region. This milestone reflects our commitment to expanding our footprint and enhancing the customer experience in a market that continues to show tremendous potential. We look forward to further growth and to continuing to deliver innovative and comfortable footwear to our loyal customers.”
To commemorate this momentous occasion, an event was held at the Crocs store at the Mall of the Emirates. This event showcased the versatility and comfort of Crocs, celebrating both everyday moments and extraordinary adventures. Local artists created distinctive characters, each adorned in Crocs, reflecting local cultural elements and a way of self-expression.
With the opening of the 100th store, this celebration marks another milestone in Crocs’ journey of bringing comfort, innovation, and style to everyone, everywhere. Anne Mehlman, EVP and Brand President for the Crocs brand, attended the event, which was a resounding success, attracting over 100 influencers and media representatives who engaged with various digital activations and entertainment offerings.
This milestone is set to establish new benchmarks in the retail sector, providing an enhanced shopping experience for customers in the region and reinforcing Apparel Group’s position as a leader in the retail industry.
