Apparel Group, the UAE’s leadingfashion and retail conglomerate company, has partnered with esteemed British heritage and lifestyle brand, Barbour.
Under this strategic partnership, Barbour will expand its presence in the Middle East, entering six key markets: the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar. The first Barbour store is set to launch in Dubai by the Spring of 2025.
Barbour is a renowned 5th generation family owned British heritage and lifestyle brand. Launched in 1894 in South Shields in the North East of England, the company celebrates its 130th anniversary this year.
As part of this new partnership, Barbour will introduce its unique “52 Weeks All-Summer Collection” in GCC, designed specifically for the region. This collection will perfectly complement Barbour’s iconic wax and quilt ranges, showcasing the brand’s stunning styles and exceptional quality.
Neeraj Teckchandani CEO – Apparel Group
“We are immensely proud to embark on this exciting partnership with Barbour. This alliance represents a significant milestone for Apparel Group as we introduce this iconic British brand to the GCC. We are confident that Barbour’s timeless heritage and distinguished collections will resonate strongly with our customers, and we look forward to showcasing its unique offerings across the region. This collaboration marks a new chapter in our commitment to delivering exceptional brands and experiences to our markets.”
Neil Parker, Managing Director, Global Distributors at Barbour, commented that, “I am delighted that Barbour will be working with the Apparel Group as our exclusive distributor partner. They are one of the major retail groups within the region and their experience and knowledge in this market will be invaluable as we prepare to open our first store in Dubai for Spring 2025. Barbour’s expansion into new markets within the Middle East is part of the company’s global growth strategy. We are excited to be able to offer new customers within the region a timeless wardrobe of lifestyle clothing and accessories, inspired by our British heritage and the unique values of the British countryside.”
