American Express Saudi Arabia, a Saudi Central Bank (SAMA) has added the Ehsan Platform, a digital charity and social welfare solution developed by the Saudi Data and Artificial Intelligence Authority (SDAIA), to its growing Membership Rewards catalog under the donation section.
This collaboration with the Ehsan platform allows Card Members to instantly convert their Membership Rewards Points into charitable donations.
The Ehsan Platform utilizes data and AI to maximize the impact and sustainability of various charitable and developmental projects and services. Since its launch in 2021, the platform has received over $800 million in donations, recorded over 60 million transactions, and distributed funds to 4.8 million beneficiaries.
Fahad Bin Mubarak Al Guthami CEO American Express Saudi Arabia
“We are pleased to collaborate with the Ehsan platform that plays a major role in charitable donations in Saudi Arabia. Its inclusion under American Express Saudi Arabia’s Membership Rewards is a new option that we offer to our Card Members and that allows them to act and give to charities.”
American Express Saudi Arabia owns and operates the American Express Card and merchant business in the Kingdom of Saudi Arabia. Combining the resources and expertise of American Express with The Saudi Investment Bank has contributed to developing and expanding the services offered to American Express Cardmembers and merchants in the Kingdom.
The company offers a wide range of products and services, including,
Credit Cards (Blue, Gold and Platinum)
Charge Cards (Green, Gold and Platinum)
Cobranded Cards (Alfursan and Marriot Bonvoy Credit Cards)
Corporate Payment Solutions (Corporate Cards, Business Cards, vPayment and Corporate Travel Accounts).
