VinFast Auto, a Vietnam-based multinational automotive company, has signed an exclusive dealership agreement with Al Mana Holding W.L.L. for the distribution of VinFast electric vehicles (EV) across Qatar.
The inaugural facility is planned to open in Q3/2024 in the heart of Doha city and will offer four VinFast e-SUV models VF 6, VF 7, VF 8, and VF 9 upon each model’s respective launch in the market.
Under the agreement, Al Mana Holding will become the exclusive dealer of VinFast in Qatar. With extensive experience and a long-standing reputation in the automotive sector, Al Mana Holding will be a reliable partner, helping VinFast quickly capture the potential Qatar market by establishing a network of professional stores and services in the country.
Founded in the 1950s, Al Mana Holding is one of the leading economic conglomerates in Qatar. With a shared vision for a green future, the cooperation agreement between VinFast and Al Mana Holding promises to bring the people of Qatar smart and green mobility solutions, contributing to the sustainable development goals of the country as well as the Middle East region.
Ta Xuan Hien CEO – VinFast Middle East
“The agreement with Al Mana Holding W.L.L. marks an important milestone in VinFast’s global market expansion strategy, and specifically, our entry into the Middle East. We are confident that Al Mana Holding’s reputation, expertise and market knowledge will enable us to quickly deliver premium products and services to Qatari customers.”
Mr. Hisham Saleh Al Mana, Chairman of Al Mana Holding, said that, “We are thrilled to announce our exclusive partnership with VinFast in Qatar, adding to Al Mana Holding’s portfolio. VinFast’s innovation and rapid growth showcase its high-quality products. By joining forces, Al Mana Holding and VinFast aim to revolutionize the Qatari automotive landscape, offering customers a range of cutting-edge electric vehicles that cater to their needs while minimizing environmental impact.”
Since the fourth quarter of 2023, VinFast has changed its strategy from a direct sales model to consumers to a hybrid model that leverages existing distribution infrastructure through the establishment of a global dealer network. It is expected that sales through dealers will contribute significantly to VinFast’s sales in the second half of 2024.
In addition to key markets such as the United States, Canada, and Europe, VinFast is actively expanding into neighboring countries in Asia such as India, Indonesia, Thailand, and the Philippines, as well as the Middle East and Africa.
