Al-Futtaim, a leading conglomerate based in Dubai, has launched ‘Blue AI’, a pioneering feature within the Blue Rewards app, aimed at empowering customers to interact with all their favorite brands in new and dynamic ways.
The announcement was made during Al-Futtaim’s AI Summit, highlighting the group’s commitment to integrating cutting-edge technologies to elevate customer experience. This groundbreaking feature will reach over five million Blue Rewards customers in the first year.
Blue AI developed by Al-Futtaim, is the first of its kind AI platform in the Middle East. It is a smart lifestyle advisor and customer engagement platform that provides seamless guidance and tailored insights across the Blue ecosystem of products and services, ensuring personalized customer experience.
With Blue AI, users can discover fashion essentials tailored to their unique tastes, get instant access to beauty products with expert guidance, receive automated product recommendations, access test drive bookings at their fingertips and also seamlessly integrates a streamlined one-click multi-brand checkout experience that simplifies shopping like never before.
Moza Al Futtaim Chief AI Officer – Al-Futtaim
“At Al-Futtaim, we are dedicated to driving innovation across our ecosystem, inspiring meaningful change and making everyday life better. That’s why we are so excited to introduce Blue AI, created to enrich the customer journey and enhance their experience. AI has emerged as a powerful tool for personalization, and we are harnessing it to better understand what truly matters to our customers. Blue AI helps us turn deep insights into meaningful actions, making every minute on the app smarter, smoother, and more in tune with your needs. The launch of Blue AI goes beyond technology – it’s about using innovation to spark genuine connections and transform the way we serve each individual user.”
The launch of Blue AI falls in line with the UAE’s vision to emerge as a pioneer in innovation, where cutting-edge technologies like AI are integrated to enhance everyday life. The platform also comes as part of Al-Futtaim’s broader commitment to adopting data-driven technology to enhance customer experience and provide diverse avenues to navigate the digital shopping landscape.
Himanshu Shrivastava, Group Chief Technology Officer at Al Futtaim, added that, “Human centred approach is at the heart of how we design our platforms, and Blue AI exemplifies our dedication to continuous innovation in the retail space. With this new feature, we are transforming how customers shop, learning from their preferences while elevating the experience to new levels. By fostering deeper connections between customers and the brands and products they love, Blue AI delivers a faster, more intuitive, and ultimately more enjoyable shopping journey.”
Blue AI is initially rolling out in the UAE, before expanding to eight markets across the region in its first year. The launch highlights Al-Futtaim’s commitment to customer-centric innovation, empowering individuals to make smarter, more convenient choices through tailored, intuitive solutions.
