Abu Dhabi’s fresh produce and agritech company Silal has signed a Memorandum of Understanding (MoU) with the Emirati multinational retail conglomerate Lulu Group to provide local fresh fruits and vegetables cultivated in emirate fields to consumers across the UAE.
Under the terms of the agreement, LuLu Group will sell Silal’s local fresh produce through its branches across the UAE, providing special shelf space to the company’s products.
According to the statement, Silal will continue to provide access to markets within its network to its contracted farmers, promoting local produce and increasing its competitiveness.
The company stated that, “Once harvested, the company uses sustainable packaging methods to ensure freshness, safety, and nutritional benefits of the product, to make it more appealing to consumers.”
Jamal Salem Al Dhaheri CEO – Silal
“Our partnership with LuLu Group will help us drive the distribution of diversified and high-quality locally grown produce. This MoU comes as part of our remit to encourage sales and consumption of local farmers’ produce, to assure them a sustainable income while guaranteeing UAE consumers freshness from farm to shelf. It also reiterates our commitment to supply local fresh produce to the UAE people across leading retailers in the country, thereby achieving a key objective to support the UAE’s self-sufficiency and agricultural sector.”
Mr. Yusuff Ali M.A, LuLu Group Chairman and Managing Director said, “At LuLu Group, we consider this collaboration as our national duty to open doors to Silal’s efforts to market agricultural produce grown in the UAE by local farmers. Around the world, the “grow local, eat local” movement is gaining ground and this not only supports the economy, but it is also about building a sustainable food eco-system.”
“LuLu has a history of fruitful partnerships with leading companies in the UAE, such as Zayed Higher Organization which supports the People of Determination by opening our shelf space to them, as well as the annual festival celebrating Emirati products proudly in our hypermarkets. It is part of our continuous retail initiatives to promote the country’s homegrown brands and help achieve a strong economic status,” he further added.
