The Integrated Transport Centre (Abu Dhabi Mobility), an organ of the Department of Municipalities and Transport, and Abu Dhabi Maritime, part of AD Ports Group, have launched ‘MARSDNA’, aimed at driving maritime sustainability.
MARSDNA, a pioneering tool developed by Maqta Technologies Group, is set to assist maritime sector stakeholders to succeed in their Environmental, Social, and Governance (ESG) endeavors.
This innovative digital mechanism enables maritime businesses and organizations to evaluate their standing on national and international ESG metrics and provides near-instant, bespoke recommendations to improve.
The tool simplifies ESG monitoring by consolidating information from numerous ESG standards, including metrics from the United Nations Sustainable Development Goals and the International Maritime Organization, into a zero-cost and engaging instrument, catering to organizations of all sizes.
For Abu Dhabi Mobility and Abu Dhabi Maritime, MARSDNA, an acronym for ‘Maritime Sustainability DNA’ that recalls the Arabic word for observatory, represents a major step forward to acheiving maritime sustainability.
Dr. Noura Al Dhaheri CEO of Maqta Technologies Group and Digital Cluster – AD Ports Group
“MARSDNA exemplifies AD Ports Group’s dedication to championing sustainable development through world-class digital solutions. Digitalization is a potent force in driving collective progress, helping users conceptualize and achieve environmental objectives. MARSDNA will help Abu Dhabi unlock its potential to become a global leader in maritime sustainability.”
Abu Dhabi Maritime website features a free questionnaire, inviting users to take part. The responses are used to grade their ESG progress and generates a comprehensive, downloadable report connecting them to additional information and outlining their path to drive growth.
MARSDNA’s initial rollout phase focuses on five major segments across the maritime sector value chain: shipping companies, port and terminal operators, freight forwarders and cargo beneficiaries, marine and off-shore services, and marina operators. The tool’s scope will be expanded in subsequent phases to ultimately cover the entire maritime sector.
Abu Dhabi Mobility affirmed that the launch of Digital MARSDNA, in collaboration with Abu Dhabi Maritime, emphasized its ongoing commitment to driving sustainability goals and supporting environmental, social, and governance initiatives within the maritime sector.
Captain Saif Al Mheiri, CEO of Abu Dhabi Maritime and Chief Sustainability Officer at AD Ports Group, highlighted that MARSDNA is a pioneering tool that will bring a significant breakthrough in ESG initiatives within the sector.
