The Gulf Bank has officially launched its enhanced Gulf Points Program, setting a new benchmark for loyalty rewards in Kuwait.
Renowned as Kuwait’s fastest and most rewarding loyalty program, the enhanced Gulf Points now offers customers unparalleled benefits, including cashback, seamless airline and hotel bookings, and a cutting-edge digital shopping store, the first of its kind in the banking sector.
Bader Al-Ali Acting GM Consumer Banking Gulf Bank
“The enhanced Gulf Points program is designed to transform everyday banking into extraordinary experiences. It reflects Gulf Bank’s commitment to providing innovative solutions tailored to customer preferences. Our goal is to elevate the customer experience by providing greater flexibility to tailor rewards to individual needs and preferences. The features are designed to meet the evolving needs of our customers, reflecting Gulf Bank’s dedication to delivering innovative services rooted in customer feedback.”
Key Feature of the Gulf Points Program
Earn Points: Customers earn points on every transaction made using Gulf Bank credit cards.
Instantly redeem for cashback: Gulf Points can be redeemed for cash and transferred directly to the customer’s credit card.
Share Rewards: Gulf Points can be gifted to family and friends.
Travel Benefits: Redeem points for flights, hotel stays, and car rentals globally.
Online Store: A pioneering online store, integrated into Gulf Bank’s app, enables customers to shop directly using Gulf Points.
Najla Aleisa, Chief Marketing Officer at Gulf Bank, said that, “The all-new Gulf Points program allows customers to earn points on daily purchases, inspiring a culture of saving and encouraging forward-thinking financial behavior. The enhanced Gulf Points program encourages the use of credit cards over debit cards, empowering customers to accumulate Gulf Points on daily purchases while fostering a culture of saving and innovative financial behavior.”
“The Credit card usage in Kuwait accounts for only 10 percent of total consumer spending, compared to 27 percent in Saudi Arabia and 87 percent in the UAE, signaling substantial room for growth. Gulf Bank’s leadership in digital innovation is underscored by its highest-rated banking app on Apple’s App Store and Google Play. Gulf Bank’s credit cards are among the most widely integrated with digital wallets, reinforcing its role as a market leader. Adding that Gulf Points exemplifies Gulf Bank’s focus on innovation and delivering beyond expectations.” Aleisa further added.
